Legend has it that over 150 years ago, the notorious hotelier Johannes Badrutt made a bold bet with his English summer guests, promising them that the mild sun would shine on for the whole long, harsh winter season. Despite the skepticism of his guests, Badrutt won the bet. Ever since, St.Moritz, the location where his hotel stood, has become one of the most famous winter re-sorts in the world, thanks to an average of 322 days of sun a year. In 1930, the truly iconic sun of St. Moritz was duly protected by law as the primary symbol of the locality.

Located in Upper Engadine, in the Swiss canton of Graubünden, St. Moritz lies at an altitude of 1,856m and boasts several records, making it one of the most cutting-edge mountain destinations in the world. As a matter of fact, the first electrical lamp was lit right in St. Moritz at Christmas in 1878; as well as the first golf tournament to be held in the Alps, and it is also the spot where one of the first Swiss ski lifts first operated in 1935. Its records don’t end there: in fact, St. Moritz was the very first city in the Alps where a tram paraded, and the first one to build a premium class hotel like the iconic Palace. The Palace is one of the symbols of the brand of St. Moritz, a brand of quality, elegance, and style.

The Swiss resort has three well distinct souls perfectly merging in a unique way: luxury, relaxation, and sport.
Sure enough, St. Moritz is the renowned chic realm at high altitude. Its glamorous shops are con-centrated between Serlas and Maistra streets, where one can enjoy a fashionable brunch on the snow, fine restaurants and the traditional patisseries - for a taste of the famous Engadine pecan pie. Tradition is part of the charm of St. Moritz: vintage cars or scenic trains like the Glacier Ex-press, still functioning perfectly, usually go around the Swiss City.