St. Moritz - In caso di MAG - Colmar
⛰️⛷️
ST.
1.822 M

STYLE
AT HIGH ALTITUDE

Famous for its sun shining 322 days a year,
St. Moritz has always been the perfect
combination of luxury, tradition and winter sports.

04.2018

Legend has it that over 150 years ago, the notorious hotelier Johannes Badrutt made a bold bet with his English summer guests, promising them that the mild sun would shine on for the whole long, harsh winter season. Despite the skepticism of his guests, Badrutt won the bet. Ever since, St.Moritz, the location where his hotel stood, has become one of the most famous winter re-sorts in the world, thanks to an average of 322 days of sun a year. In 1930, the truly iconic sun of St. Moritz was duly protected by law as the primary symbol of the locality.

Located in Upper Engadine, in the Swiss canton of Graubünden, St. Moritz lies at an altitude of 1,856m and boasts several records, making it one of the most cutting-edge mountain destinations in the world. As a matter of fact, the first electrical lamp was lit right in St. Moritz at Christmas in 1878; as well as the first golf tournament to be held in the Alps, and it is also the spot where one of the first Swiss ski lifts first operated in 1935. Its records don’t end there: in fact, St. Moritz was the very first city in the Alps where a tram paraded, and the first one to build a premium class hotel like the iconic Palace. The Palace is one of the symbols of the brand of St. Moritz, a brand of quality, elegance, and style.

The Swiss resort has three well distinct souls perfectly merging in a unique way: luxury, relaxation, and sport.
Sure enough, St. Moritz is the renowned chic realm at high altitude. Its glamorous shops are con-centrated between Serlas and Maistra streets, where one can enjoy a fashionable brunch on the snow, fine restaurants and the traditional patisseries - for a taste of the famous Engadine pecan pie. Tradition is part of the charm of St. Moritz: vintage cars or scenic trains like the Glacier Ex-press, still functioning perfectly, usually go around the Swiss City.

01 / 04

ST.MORITZ
46°32
N 10°08’E

SWITZERLAND

The “pearl of the Engadine” also boasts hotels which set the standard of luxury, and high-end gastronomy that can satisfy any gourmet wish away from the slopes. It owes the credit to its sec-ond soul represented by the renowned 3,000 year-old thermal springs that allow it to stand out as a summer thermal spot.

Aside from luxury, the jet set, gastronomy, and several tourist attractions, which make the Swiss resort so unique, are its slopes which stretch for 350kms. St Moritz has hosted four World Cups of alpine skiing and two winter Olympics respectively in 1928 and 1948, and to this day it still charms skiers with its snow-capped slopes glowing in the sun, its wide, colourful valley, and its four open and diverse ski areas. With its dizzy slope gradient of 100 percent over the precipice of Piz Nair, one of the steepest descent in Switzerland starts in Corviglia, the mountain beloved by St. Maurice of Engadine. Skiers can choose from 88 dream slopes and exceptional descents, which are always guaranteed to be covered in snow. However, winters in St. Moritz are not only about skiing. The Bob Run is one of the oldest, natural bobsleigh tracks in the world, whereas the Skele-ton is the main feature of the Cresta Run. Those who love winter excursions can count on 150 kms of trails, and cross-country skiers who visit Engadine can indulge in skiing on a 200 km network of slopes. Not to forget the funpark for snowboarders, curling and altitude training. No-one will ever be bored in St. Moritz.

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TINA
WEIRATHER

Coming from one of the smallest countries in the world, she has gone on to become one of the greatest skiers on the global scene.

1

OLYMPIC
BRONZE

2

WORLD CUPS
IN THE SUPER-G

1

WORLD CUP
SILVER

9

WORLD CUP
WINS

Born in 1989, Tina Weirather has followed in her parents’ footsteps. She has managed to overcome many unlucky obstacles such as four knee surgeries with her exceptional talent.
In her career, she has achieved 38 podiums in the World Cups. During the just concluded season, she collected an Olympic bronze at Pyeongchang, defending her title of world champion in the Su-per-G. We met with her at the end of the Äre 2018 Finals to talk about her close connection with St. Moritz, as well as the feelings that can be experienced at the Olympic games.

“FOR ME IT WAS LOVE AT FIRST SIGHT:
SKIING HAS ALWAYS BEEN MY PASSION,
AND I HAVE ALWAYS WANTED TO BECOME
A PROFESSIONAL.”

QUOTE

Tina Weirather
IVAN CORRIDORI

Photographer & Web Designer,
Cyclist & Snowboarder,
GoPro Family Member.

www.instagram.com/aivenn/

At sunrise, when the alarm went off, my eyes were already wide open. It always happens to me before a journey. The destination being one of the most renowned ski resort in cold, snow-capped Switzerland: St.Moritz. Once I got to Milan by train, I decided to reach the Engadine Valley by car. Along the white, candid road immersed in a deafening silence, we got sight of a landscape that struck me and my travel companion dumb. It was already late night by the time we got to our accommodation for the weekend: the hotel Bernina, a wonderful, welcoming, historical building dating back to the XIX century. The hotel welcomed us with an appetiser that served as a prelude to the unforgettable stay we would have. The following dinner at the gourmet restaurant of the hotel proved it even further: we had a tasting of typical products that we won’t easily forget. We had set up an alarm for early the next morning, as we definitely wanted to enjoy the slopes that have made St. Moritz famous for giving rise to the white holiday and for hosting the Olympics. The altitude offered us a breathtaking view!

TRE WOMEN’S

SKI JACKET

The connection between Colmar and the 3-Tre
competition in Madonna di Campiglio is historical and indissoluble.
The legendary Slalom slope in Madonna di Campiglio
is named after its homony-mous competition 3-Tre.
That competition matched three different disciplines
to three different lo-cations. Inspired by this numerical
combination, the 3-Tre Colmar ski jacket plays with
three colours, its main feature being a bicolour
strip that starts from the sleeve, goes across the chest,
and then suddenly stops in an asymmetrical way.

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2WAY STRETCH ICON JACKET
MD2935 EVOLUTION